While the real estate industry signals consolidation, The Agency has been signaling strength. Exhibit A: the launch of 30 new offices in 2025. Exhibit B: Four new fresh faces have joined The Agency’s franchise sales team and a well-deserved promotion has been announced for a beloved, long-time leader within the brokerage.
A warm welcome to…
Scott Mitchelson, SVP of International Growth
James Corcoran, SVP Strategic Acquisitions
Jeff Jabbora, VP Franchise Sales
Laurie Popp, VP Franchise Operations
And a heartfelt congratulations to…
Ricardo Beer, SVP of Franchise Sales, North America, Central America, South America
Learn more about these superstars below.
Jeff Jabbora, VP Franchise Sales
Jeff Jabbora brings a proven track record across premier real estate brands to his role as VP of Franchise Sales. He has led franchise sales for the Realogy family of companies, including ERA Real Estate and Sotheby’s International Realty, served as Vice President of Franchise Sales for Engel & Völkers, and most recently was a top-producing Director of Franchise Sales at RE/MAX, including leadership within the RE/MAX Luxury Division. Jeff is also a top-producing luxury team leader and former Executive Director at Allison James Estates and Homes, bringing deep expertise in brokerage growth, franchise development, and high-performance sales execution. He is a proud combat veteran of the United States Marine Corps.
Laurie Popp, VP Franchise Operations
Laurie Popp has more than 30 years of experience in real estate brokerage and franchise operations, bringing a practical, people-first approach to building strong, sustainable businesses. Known for her collaborative style and data-informed mindset, she partners with brokerage leaders to improve operational performance, strengthen culture, and implement scalable systems that support long-term growth. Laurie helps leadership teams turn strategy into clear, actionable plans while working alongside partners to assess performance, identify opportunities, and solve real-world challenges that support both business results and healthy company culture.
Scott Mitchelson, SVP International Franchise Sales
Scott Mitchelson serves as Senior Vice President of International Franchise Sales at The Agency, where he leads global expansion strategy and manages Regional Vice Presidents across domestic and international markets. In his first year, Scott surpassed sales goals by 162%, generating $69M in Gross Commission Income and earning President’s Council recognition. He has spearheaded expansion into four new international markets within 18 months and closed the largest deal in Corcoran brand history in 2024 by affiliating McEnearney & Associates, securing just under $50M in GCI. Prior to The Agency, Scott spent over two decades in franchise development, serving as Regional President at Windermere Services Company where he expanded territory by more than 1,300 agents and contributed to a $120 million increase in GCI.
James Corcoran, VP of Strategic Acquisitions
James Corcoran is a VP of Strategic Acquisitions with over 20 years of experience leading business expansion, operational efficiency, and enterprise transformation in real estate, finance, and professional services. At Anywhere Real Estate, James directed enterprise transformations across national brands, managed professional teams to develop strategic partnerships, and improved performance through accountability frameworks and CRM adoption. He has managed P&L responsibilities, guided M&A integrations, expanded Engel & Völkers’ network across the Americas, and established growth-oriented divisions at Weichert Realtors.
Ricardo Beer, SVP Franchise Sales, North America | Central America | South America
Serving as The Agency’s Senior Vice President of Franchise Sales for North and South America, Ricardo Beer has been instrumental in overseeing The Agency’s growth since joining in 2012. His leadership has helped the company expand from less than 10 agents in one office to a network of 150+ offices in 14+ countries worldwide. Previously serving as Director of Franchise Communications and Director of New Office Operations, Ricardo has been featured in HousingWire as a Rising Star and The Los Angeles Business Journal as an industry thought leader. His team is responsible for recruiting and onboarding over $1.5B in annual sales volume for The Agency.
