What happens in Vegas doesn’t always stay in Vegas—not when over 3,000 global industry leaders and innovators from over 50 countries descend onto the Strip. Just this past month, The Venetian Resort and Casino hosted the 6th Annual Blueprint Vegas conference, and among the dynamic list of 300 speakers were our very own Founder and CEO Mauricio Umansky and EVP of Digital Strategy Zane Burnett. The Agency brought its signature style to two industry conversations focused on the innovation shaping the future of luxury real estate and evolving brokerage technology.
“No matter whether it’s built or bought, every tech decision comes back to one thing for us: making the agent’s job easier and driving efficiency for their business.”
– Zane Burnett, EVP of Digital Strategy
Luxury real estate is becoming an asset class of its own, where brand, media reach, and high-net-worth relationships drive enterprise value far beyond commission splits. Nominated by Inman as Most Innovative Brokerage of 2026, The Agency is known for its cutting-edge brand and ethos. In “Inside a Modern Luxury Brand,” Tom Bohn, CEO of Inman, joined Mauricio on stage to explore how The Agency built and scales its business, and where the growth and investment opportunities lie for anyone building in the space.
Looking further into the tech sector, Zane was featured on “The SSO Race: Inside the Proptech Playbooks of Leading Brokerages,” along with Seth Siegler, Chief Innovation Officer at eXp Realty, Courtney Cooper, Partner at Alate, and Chris Cox, Chief Technology and Digital Officer at Keller Williams. The panel explored how leading real estate companies are building integrated, single-sign-on technology ecosystems and proprietary platforms to improve agent experience and generate ROI. Moderated by Equity Angels Founder Kat Winston, Zane spoke of how The Agency incorporates agent feedback into technology decisions and rollout plans to support high-touch client service, without adding unnecessary steps or diminishing the personal experience.
Congratulations to both Mauricio and Zane for representing the innovative spirit of The Agency at Blueprint 2026!
