PUMA inked a deal for 23,000 square feet of office space at Bardas Investment’s Hollywood office 6345 Fountain Ave. The move, scheduled for early 2025, will allow the German sportswear manufacturer to bolster its U.S. presence.
As the first marquee tenant to move into the space across the street from Netflix, PUMA plans on using the new Los Angeles office space to house its marketing, design and product teams.
“Opening our PUMA Studio in Los Angeles is an important strategic move for us as we seek to elevate our business in the United States,” said Arne Freundt, chief executive officer at PUMA. “Our new home will allow us to attract the best talent in one of the most vibrant and creative cities globally to create great product propositions for the U.S. market.”
“Hollywood has been a symbol of storytelling and imagination, and we believe sportswear design is a form of storytelling, too,” said David Simon, founder and managing principal at BARDAS Investment Group. “PUMA Studio represents the forward-thinking creatives that define Hollywood’s next chapter, and we are excited to build their home at 6344 Fountain.”
The joint venture between Bardas and Bain Capital Real Estate — which began in 2019 — has been making moves on the Los Angeles creative office market. The team focuses on acquiring, developing, and operating properties that cater to the needs of high-end brands, influencers and creatives.
This focus is evident in two key projects: First, the Los Angeles City Council recently approved plans for Echelon Studios — a 510,621-square-foot production facility that will be among the first cross-laminated timber structures in Los Angeles. Second, the venture is also undertaking a major development project — a 620,000-square-foot studio campus valued at $600 million. The facility is being built on the site of the historic former Television Center, which is just a mile away from the Echelon Studios project on Santa Monica Boulevard.
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