It’s official! The Agency’s 2026 Red Paper Wealth and Market Report is now available in print and online. This marks the sixth annual release of our comprehensive global wealth report that covers everything from changes in consumer behavior to emerging market trends. Gain expert insights and perspectives as we dive into the data to better understand the moment we’re in—and where we’re headed next.
Inside, we explore the economic forces and affluent lifestyle preferences shaping the highest end of the real estate market. We unpack the impacts of the fluctuating U.S. dollar and how younger buyers’ unique values are influencing their purchase decisions. We report on bustling condo and second-home markets, and compile the hottest design trends and home features that are resonating most with affluent buyers now.
“The Red Paper continues to be a must-read in our industry,” says Mauricio Umansky, CEO and Founder of The Agency. “Our agents, clients, and key industry publications look to its pages for the most accurate, in-depth, and forward-facing analysis. In this issue, our global leadership outlines some of their expectations for what’s ahead in 2026.”
“The Red Paper embodies The Agency’s drive for innovation and excellence, and is a signature expression of the depth of our real estate expertise,” says Rainy Hake Austin, President of The Agency. “Our annual global wealth and market report distills the latest trends, economic factors and data into a clear vision for where the industry is headed, and provides actionable insights. Agents and clients alike can use The 2026 Red Paper as an essential resource to guide their decisions in the year ahead.”
You’ll find print copies of The Red Paper at any of The Agency’s U.S. offices or you can experience The Red Paper’s sleek new digital format at TheAgencyRedPaper.com.
Featured in The Red Paper 2026
Global Markets Remain in Flux
Adaptability and local context are key to understanding the nuances of market dynamics. In our top story, we take a deep dive into several of the markets The Agency serves, including Canada, Mexico, Costa Rica, Spain, and the Netherlands.
U.S. Dollar Fluctuations and Their Impact
Real estate opportunities arise for local residents as Americans temporarily pull back from second-home destinations.
Where We’re Headed Next
Bold predictions from The Agency’s top agents and leaders.
The Luxury Rental Revolution
Lifestyle considerations and economic forces are shifting the top tiers of the rental market.
Concessions Are Back—And Getting More Creative
From mortgage buydowns and insurance credits, agents are finding inventive ways to close the deal.
Where Condos Are Hot—And Not
Amid ebbs and flows across markets, demand for small boutique developments remains strong.
Want to Know What’s Trending? Ask the Locals
Resident homebuyers know what they want, and developers are listening.
Second Home Markets Continue to Shine
Find out which lifestyle upgrades high-net-worth buyers want most when choosing a part-time residence.
The Road Ahead: Facing a New Climate Reality
Learn how luxury buyers are embracing resilience and adapting to global warming.
7 Top Design Trends for 2026
See how the pull of individuality, craft, and intentionality are shaping how we live.
The Next Gen’s Increasing Purchasing Power
Learn why these buyers are rapidly emerging as a dominant force in luxury real estate.
The Rise of the Wellness Wing
Discover how buyers and builders are doubling down on the pursuit of health and longevity at home.
What’s Trending in Luxury Spending
As a younger generation inherits wealth, consumers crave experiences, personalization, and authenticity above all else.
Less Flash, More Focus: Finding the Megamansion Sweet Spot
Today’s ultra-luxury homes convey power and pedigree while still offering intimacy and livability.
