In a recent episode of the RealTrending podcast, The Agency’s President Rainy Hake Austin sat down with host Tracey Velt for a wide-ranging discussion that began with the brokerage’s people-first approach that has led to 100+ new office openings since Austin joined the company in 2020.
Austin described how The Agency is positioning itself for continued long-term growth—while staying rooted in exceptional client service. “We truly want to be a global luxury lifestyle company,” Austin said. “It really is about being a true advisor for our clients from start to finish.”
She outlined The Agency’s unique integration process for new offices in strategic markets—and the brokerage’s successful strategies that have facilitated its global expansion—all while maintaining a boutique feel and personalized client experience.
The conversation led to artificial intelligence and other technologies, and how The Agency is embracing them as accelerators of both efficiency and creativity. “I believe that technology should be primarily used to enhance the human experience and I’ve advocated this for many years,” she explained.
Austin shared her bold vision for the future of The Agency—to expand scope beyond traditional real estate transactions and create a full-service lifestyle brand. To that end, the company has been developing partnerships and ancillary services like relocation, mortgage, title and escrow. Austin highlighted luxury travel and property management as further examples, and pointed to last year’s launch of The Agency Art House as a recent step in this direction.
With a cohesive ecosystem of services, Austin hopes to deepen and elevate client relationships, leaning into The Agency’s unique culture and leadership style to continue transforming the industry from the inside out, and solidifying The Agency’s leading role at the intersection of luxury, real estate and lifestyle.
To learn more, listen to the full episode of RealTrending featuring Rainy Hake Austin on Apple, Spotify, HousingWire, YouTube or wherever you get your podcasts.
