It’s football season, and we’re ready for kickoff! The Agency Charlotte has officially partnered with the NFL’s Carolina Panthers football team, marking our brokerage’s first-ever partnership in the world of professional sports.
At the center of this partnership is The Fifty3, the Panthers’ most exclusive, ultra-premium membership offering iconic brand exposure. The Agency is thrilled to be the first-ever entitlement sponsor of The Fifty3 club and its members. Reserved for just 53 individuals (inspired by the Carolina Panthers’ 53-man roster) each season, The Fifty3 delivers unparalleled access to the Panthers team and extraordinary experiences that extend beyond gameday. Members can dine in the team’s cafeteria, enjoy all-inclusive tailgates in the player dining hall, access premium parking, on-field access, and more.
This partnership with the Carolina Panthers also gives The Agency Charlotte’s clients front-row access to one of the NFL’s most celebrated franchises. From curated away-game watch parties hosted at open houses to invitation-only activations and VIP previews, the partnership allows our local Charlotte team to create moments that merge the excitement of Panthers football with The Agency’s signature white-glove service.
For home buyers and relocating Panthers players, The Agency Charlotte’s partnership translates to concierge-level support; Panthers liaisons will connect players, coaches, and executives directly with The Agency Charlotte’s leadership for premium housing solutions and personalized guidance.
“The Agency shares our commitment to delivering elevated, relationship-driven experiences for our fans and customers,” said Kristi Coleman, Chief Executive Officer at Tepper Sports & Entertainment and Carolina Panthers Team President. “The Fifty3 presented by The Agency is a powerful reflection of that vision, offering unmatched access, personalized service, and a level of engagement that truly sets it apart.”
Since launching in 2023 under the leadership of Managing Partner Abigail Hines Miller, The Agency Charlotte has been proudly serving buyers and sellers throughout the region. With an average of 157 people moving to the area daily, Charlotte ranks among the fastest-growing cities in the U.S., fueled by a strong job market, relative affordability, and quality of life.
“The Panthers are synonymous with excellence in the Carolinas, and we’re honored to serve as a Proud Partner,” said Abigail. “This partnership combines premium gameday experiences with our personalized real estate service. We’re thrilled to welcome members to The Fifty3 presented by The Agency and to build something meaningful with the Panthers organization for years to come.”
This exciting new chapter officially debuted today, September 30th.
Interested in learning more? Contact Abigail Hines Miller, who will coordinate introductions and guide next steps to VIP opportunities through The Agency’s Panthers partnership.
