The Agency + rennie made its East Coast debut in NYC with a panel discussion led by an extraordinary group of visionaries. Fresh off an intimate kick-off event at The Agency’s Beverly Hills office, The Agency’s Founder and CEO Mauricio Umansky and rennie President Greg Zayadi were joined by rennie Founder Bob Rennie and The Agency’s President Rainy Hake Austin on the 63rd Floor of Hudson Yards.

The launch of The Agency + rennie merges unmatched market intelligence, award-winning marketing and sales execution, and five decades of new development expertise into one seamless platform—creating a cohesive system of tools for developers, all housed under one roof.

“With all of the consolidation going on in the industry, we really believe that now is the time for innovation in the new development space,” said Mauricio Umansky. “There is an opportunity to change and collaborate—to reach loftier goals and usher in better resources for this sector of our industry.”

The panel, moderated by Lucy Blatter, Editorial Director of Dow Jones, explored the future of new development with three industry leaders: Bob Rennie, the Vancouver-based founder of rennie who has spent 50 years redefining real estate through data-driven intelligence and risk management; Jaime Fasja, CEO of Thor Urbana and LIFE Properties International, whose work is reshaping luxury residential development through purpose-driven lifestyle communities in destinations like Riviera Nayarit and Belize; and Young Woo, founder of Youngwoo & Associates, a pioneering force in urban innovation with landmark projects across the New York metro area and beyond.

Together, the panel tackled some of the most pressing questions facing the industry today—from how developers should rethink risk and leverage real-time market intelligence, to how the definition of luxury is shifting among the next generation of ultra-high-net-worth buyers, to which signals point to the next wave of urban transformation.

“What we have found is that, amidst turmoil, there is opportunity. If we are going to stay in business, we have to find these alliances. Now is not the time to retreat—it’s the time to reset.” — Bob Rennie

With discussions ranging from the rise of membership-based residential models to the evolving art of placemaking in cities like New York, the conversation offered a timely, candid look at where new development is headed—and what developers must do differently to keep pace with a rapidly changing world. The panel, hosted and sponsored by Wells Fargo, was followed by light hors d’oeuvres and cocktails as speakers, guests, and press mingled and discussed the exciting future of this landmark partnership.

Also in attendance were Tony Chen and Rick Stack, the developers behind one of The Agency x rennie’s first projects, Kaliʻu Ala Moana in Honolulu. This boutique condominium developed by ProsPac Holdings comprises 285 residences designed by Olson Kundig, plus a health and wellness club and commercial space.

After the kickoff event, guests gathered to clink glasses and toast the launch at Zou Zou’s inside the iconic Hudson Yards in Midtown Manhattan. The Agency + rennie partnership is built for the ambitious. And if last night was any indication, the best is still ahead.