The iconic “Frank Sinatra Estate” in Chatsworth, California, which has been on and off the market for over 13 years, has been sold by The Agency’s Craig Knizek and Blair Chang. Suffice it to say, we did it our way.
Designed in 1949 by renowned architect William Pereira, 9361 Farralone—set on 4 acres with a four-bedroom, four-bathroom main house—sold for $5,000,000, and its adjacent 9-acre property, 9363 Farralone, closed at $2,999,999.
Often referred to as “the most filmed house in America,” this legendary property has played a starring role in Hollywood productions for decades. From Mad Men and Californication to films like Swordfish and Dreamgirls, its mid-century modern aesthetic has captivated audiences worldwide. Even music superstars Rihanna and Miley Cyrus have used the property as a backdrop for their videos, including the chart-topping hit “Flowers”.
“This property has been mis-marketed for 13 years,” said Craig Knizek, Managing Partner for The Agency’s San Fernando Valley offices, who co-listed the property with Blair Chang, Founding Partner of The Agency. “I’ve listed this property three times in the past 13 years. I’m glad that the fourth time was the charm.” Craig explained The Agency’s fresh approach to the estate in late 2024 reinvigorated its positioning in the marketplace.
Recognizing the property’s untapped potential, The Agency’s team conducted extensive research into its possible income streams beyond film and TV rentals. They brought in a financial specialist to create a Pro Forma spreadsheet illustrating potential revenue from luxury events, corporate retreats, and even high-end Airbnb rentals.
Hermès famously hosted a lavish 2021 event at the estate, reportedly paying $500,000 for the privilege. With this in mind, the team explored comparable market rates for wedding venues, private event rentals, and exclusive dining experiences. Their financial research outlined various revenue scenarios, demonstrating the estate’s ability to generate a lucrative cap rate.
“The inherent value in owning this crown jewel of architecture became even more clear,” said Blair. “We knew that when our client foreclosed on the property, we needed to reorient the market’s perception of what this estate could truly offer.”
Adding to its investment appeal, the adjacent parcel has a tentative “Tract Map” approval for subdivision into eleven lots, paving the way for a potential gated community near Porter Ranch and the prestigious Sierra Canyon private school.
To amplify the estate’s relaunch, The Agency’s PR and marketing teams—under the guidance of Senior Graphic Designer Sara Reitenbach and SVP of Marketing and Communications Laura Corrigan—developed a distinctive logo and a compelling media strategy that differentiated the property from anything else on the market. The campaign included targeted social media placements, MLS Guide features, direct outreach to top agents, and high-impact email campaigns.
“It was a joy to showcase this estate, sharing our enthusiasm for all the ways its next owner could enjoy and enhance its legacy,” said Blair. “We’re confident that the new owner will maximize its potential and continue its incredible story.”
“We embraced the challenge of spotlighting the unseen opportunities of this extraordinary property,” Craig added. “We’re immensely proud to have represented such a historically and architecturally significant property. This is one for the books.”
Congratulations to Craig, Blair, and our marketing and PR teams on this exciting achievement.
