Big ideas, meaningful connections and a little Texas hospitality brought The Agency family together for In Good Company, a regional gathering at Hotel Drover in Fort Worth in October. Colleagues from across Texas and Oklahoma joined leaders from throughout The Agency’s global network for a day of conversations about branding, technology, new development and the relationships that drive our business.

The gathering united The Agency Austin, The Agency Sugar Land, The Agency Frisco, The Agency Fort Worth, The Agency Oklahoma City, The Agency Rockwall, The Agency Tyler, The Agency Tulsa and The Agency Waco. With managing partners and agents coming together across markets, the event offered an opportunity to exchange perspectives, strengthen referral relationships and put The Agency’s collaborative culture into practice.

Laura Corrigan, EVP of Marketing & Communications, served as emcee, guiding the program and welcoming attendees alongside The Agency Founder and CEO Mauricio Umansky. From breakfast and networking through the final panel, the day balanced practical business insights with opportunities to connect.

Building Brands and Exploring New Opportunities

The morning began with Tyler Mount, owner of Henry Street Creative and a real estate branding and digital strategy expert who has advised nearly 1,000 agents across 14 countries. His session focused on building distinctive brands and growing a business in an increasingly competitive landscape.

Next, Laura moderated a new development conversation featuring Greg Zayadi, Principal at rennie; Gus Ruelas of The Agency Pasadena and Austin; and Mike Biryla of The Agency New York. Bringing perspectives from different markets, the panel explored what buyers are looking for, how developments capture their attention and where agents can add value. The conversation also highlighted the opportunities available through The Agency’s new development resources and its collaboration with rennie.

A Conversation with Mauricio and Derrick Shore

A highlight of the day was Mauricio’s fireside chat with Derrick Shore, the three-time Emmy Award-winning journalist and cohost of Houston Life on KPRC 2, Houston’s NBC station.

With a reporting career spanning five continents and assignments ranging from the Oscars to the White House, Derrick brought his experience and curiosity to a conversation about Mauricio’s journey, the business and what lies ahead for The Agency. The session gave attendees an opportunity to hear directly from the company’s founder in an engaging, conversational setting.

Looking Ahead to the Next Generation of Real Estate

Following lunch, Zane Burnett, The Agency’s EVP of Digital Strategy, took the stage for a session centered on technology, digital strategy and innovation, an increasingly essential part of how agents build their businesses and serve clients.

The afternoon continued with “How to Differentiate Yourself as the Next Generation of Real Estate,” moderated by Mauricio. The panel brought together a range of Managing Partners, including Alison Melton from Hilton Head, Savannah and Beaufort; Zar Zanganeh from Las Vegas, Reno and Incline Village; Lisa Swanson from the Florida Keys; and Kristen Muller from Telluride, Colorado.

Together, they explored how specialized expertise, The Agency’s brand and marketing, and the reach of its global network can help agents distinguish themselves in their local markets. Their varied perspectives reflected the value of bringing colleagues together across regions to share ideas and experience.

Celebrating in Fort Worth

The connections continued that evening at River Ranch Stockyards, where colleagues gathered for The Agency Fort Worth’s grand opening celebration. It was a fitting close to a day dedicated to the people, partnerships and shared ambition behind The Agency’s growing presence across Texas and Oklahoma.