Let’s be honest. When the Renters’ Rights Bill gets mentioned, most landlords either roll their eyes or feel a bit sick.
And to be fair, that’s understandable. Headlines are full of talk about Section 21 being scrapped. More red tape. More compliance. More pressure. No wonder some landlords are wondering if it’s worth the hassle anymore.
But while the media makes it all sound terrifying, the best letting agents know the truth: yes, things are changing, but it doesn’t have to be scary. In fact, it’s a big chance to show landlords just how valuable you really are.
Because this is the moment where you prove you’re not just there to collect rent and list properties online. You’re there to guide, explain, and help landlords avoid getting caught out.
And right now, that guidance matters more than ever.
Most landlords are asking the same questions out there:
• What’s actually changing?
• Do I need to do anything?
• Am I still protected if things go wrong?
• Will this affect my current tenants?
• Should I change how I let my property?
They’re not looking for drama. They want clear answers. And the agents who give them that, calmly and confidently, are the ones they’ll stick with.
The smart agents right now, aren’t waiting for landlords to get in touch. They’re already out there, helping. Sending out updates in normal language. Recording quick videos. Booking in chats. Telling the truth without trying to scare people.
They’re not just saying “Section 21 is going.” They’re saying: here’s what that means. Here’s how we’ll still help you get your property back if you need to. Here’s what to do now so you’re not caught off guard.
That’s what landlords need from their lettings agent.
Because if you’re the one who helps them feel in control, you’ll be the one they keep paying every month.
A lot of letting agents are still trying to win business by saying “we’re on Rightmove” and “we do inspections every 3 months.” But that’s not enough anymore.
Landlords are stressed. They want someone who gets it. Someone who’s a step ahead. Someone who makes their life easier.
That’s the win here.
Take this all onboard and you stop being “just another agent” and start becoming the person they rely on. You’re not chasing them. You’re leading them. And when that happens, everything gets easier. They stay loyal. They trust your advice. They stop haggling on fees.
Because when the market feels uncertain, people stick with the person who helped them through it.
So if you’re a letting agent reading this, this is your moment to shine. While everyone else is panicking or sitting back waiting for updates, get out there and lead.
Landlords in times of change don’t just want noise. They want someone who knows what they’re doing and can explain it without sounding like a robot.
Be that person for your market, if you are, you won’t just survive these changes. You’ll come out stronger for it.
Rachel Ollington is a former estate agency owner who now specialises in consultancy, training, and speaking within the property sector.
