The next big thing in new development is here. Gathering at The Agency’s Beverly Hills office, Founder and CEO Mauricio Umansky was joined by rennie President Greg Zayadi to officially kick off The Agency + rennie. The partnership merges unmatched market intelligence, award-winning marketing and sales execution, and five decades of new development expertise into one seamless platform—creating a cohesive system of tools for developers, all housed under one roof.
Guests, including rennie team members and The Agency’s agents and clients from around the Greater L.A. area. All raised a glass to the partnership with custom cocktails provided by The Macallan and Olmeca Altos Tequila, and made-to-order tacos by TacosWay.
“New development today has never been more complex, or more competitive,” said Mauricio Umansky. “Buyers are global, markets shift fast, and the margin for error is thin. That’s exactly why I’m thrilled to announce The Agency x rennie.”



Rennie is a tech-forward new development consultancy that brings the same strategic, creative, borderless thinking that defines The Agency. “The partnership is specific to working on new development projects,” said Greg Zayadi, “but we work with the entire company across all markets.”

Together, The Agency + rennie offers a true end-to-end platform, from concept through sellout, so developers have everything they need in one place, with no gaps and no guesswork. This partnership is built for the ambitious. And it’s just getting started.
To learn more about The Agency + rennie, please visit us at theagencyrennie.com.
Photos by Neue Focus



