We love Idaho! The Agency is proud to announce our newest office in Sun Valley, marking our third location in the Gem State. The Agency Sun Valley will be led by Managing Partners Robyn Moir and Mike Moir, who also head The Agency’s Boise office.
As North America’s original luxury ski destination, Sun Valley continues to attract full- and part-time residents. Set in central Idaho’s Wood River Valley, Sun Valley draws a distinctive set of discerning buyers who come to experience breathtaking natural beauty and a nature-steeped lifestyle without pretense. World-class skiing on Bald Mountain anchors a broad array of year-round activities, including fly fishing, hiking, golf, and horseback riding.
“Sun Valley is in a category of its own,” said Mauricio Umansky, CEO and Founder of The Agency. “As North America’s original luxury ski destination, it has a depth of character and a loyalty among its residents that you just don’t find everywhere. The people who are drawn here aren’t looking for a scene— they’re looking for Bald Mountain, the rivers, the trails, the kind of life you can actually feel. That authenticity is reflected in the market itself, from the mountain-modern estates in Ketchum to the private retreats and legacy properties of Hailey and the Sun Valley resort corridor, and it’s what keeps demand at this level so resilient. We’re incredibly proud to plant our flag here.”
“There are markets you pursue, and then there are markets that feel inevitable; Sun Valley is the latter,” said James Ramsay, EVP of The Agency’s Franchise Division. “The history here, the landscape, the caliber of buyer it draws; it’s a place that has always belonged in The Agency’s portfolio. And when you find partners like Robyn and Mike, who know this region as well as anyone and share our vision for what luxury real estate should look like, the decision becomes very easy. We’re incredibly excited to bring something new to this community and be part of what comes next.”
“Sun Valley has never needed a hard sell. People find it, fall in love with it, and keep coming back,” said Robyn Moir. “This is such a special place that has to be experienced. The people, the skiing, the fishing, the golf, the hiking; it all comes together to make Sun Valley a truly world-class destination, and one that’s genuinely hard to find anywhere else in the world.”
“What first drew us to The Agency was the recognition that real estate at this level is about so much more than transactions,” added Mike Moir. “The values, the culture, the commitment to the client experience; it all aligns with the way we’ve always believed this business should be done, and we couldn’t be more excited about what we’re building together.”
The Agency Sun Valley will be located at 100 4th Street West, Unit 1B, Ketchum, ID, 83340.
